Consumers reward businesses who convey their ethicality. Whether a retail clerk or company representative, a consumer’s in- person experience with a brand is often limited to one person. It is that person’s make or break moment with the business.

Home service businesses can stem the tide of worker churn by implementing three key policies that have been proven to improve an operation's ability to maintain a strong frontline workforce without sacrificing the bottom line.

While strategies are important to plot the course for a small businesses, it’s the underlying culture that breathes life into these endeavors, giving them meaning, authenticity, and purpose.

This story is about the time I was schooled by a salesman I thought to be mediocre. While most of my own sales skills were textbook, I learned that I lacked a clear understanding of a vital element of the sales process – the perfect follow up.